tuwa.ai — voice as zero-friction onboarding
The pitch is “Call anyone. Speak your language.” You dial a number, the AI translates in real time, the person you are calling hears their native language on a normal phone — no app, no signup.
The interesting move is not the translation. It’s the insistence on a zero-friction surface for the other party. Most AI products assume both sides are converted users. Tuwa assumes one side never will be.
This is the right framing for any product whose value depends on reaching people who do not care about AI. Most of them.